Прогноз по предложению потребительскому рынку ассортиментной продукции предприятий индустрии моды должен иметь такую траекторию развития, которая позволит обеспечить им устойчивое развитие.

For successful functioning of the enterprises of the shoe industry located in territory of the Rostov region, it is necessary to carry out constantly monitoring structure the shoe market, to consider risk of reduction in demand for production owing to change of consumer preferences. Using the offered marketing decisions, the enterprises can let out competitive footwear in necessary volume for satisfaction of demand of various groups of the population with certain level of incomes and social security and to have all preconditions for the sustainable development.